A presentation of Edison Report and The Pompeo Group

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What I’ve Learned: Jack Zukerman

Founder/CEO, LF Illumination; Founder/CEO, RSA/Cooper Lighting; Founder/CEO, CSL Lighting; Founder/CEO, Emco Outdoor Lighting

Jack Zukerman

If you want to be successful in business, you keep your word---I don’t care what else you do---but keep your word.

Lighting designers are much smarter than the people who manufacture---listen to what they want.

People want to do business with people who are easy to do business with---nothing’s changed in 100 years.

Don’t be afraid to be an innovator---do not be afraid to be the first.

When you make a mistake or have a bad project, you deal with it immediately.  Never run away from a problem.

You cannot gouge customers just because you are specified.

You must respect your distributors and not go behind their back and sell direct just because a big order is offered to you.

I have learned that the most important thing in life is your family, because after all is said and done, that’s what’s really important.



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